- User Experience
- User Interface
- User Testing
The problem to be solved
Cross-channel marketing presents a seriously complex problem for marketers. How do you send the right message, to the right person, at the right time—without sending them too many messages? The technology exists, but it’s not always easy to leverage. That is where Lytics Orchestration comes in. It provides an easy to understand model for creating campaign with multiple conversion points that takes advantage of data science to deliver the best marketing experiences on a per user basis.
The campaign canvas features a drag-and-drop interface to organize marketing experiences in the larger campaign funnel. Each group of marketing experiences is called a stage, and users move from one stage to the next when they complete the conversion event assigned to a stage. Users in a stage see the experience that is most likely to cause them to convert, as determined by our stellar team of data scientists.
Reporting, of course, is key to understanding how a campaign and it’s experiences are performing.
So, how is it going?
Lytics Orchestration is still in it’s early stages, and there is a lot of work going into it. Prior to being realased the design was tested with customers and outside marketers, but we still expect the design to evolve significantly in the future. Reamining adaptable and responding to your users is key in designing successful software.