- Web design
- Art Direction
- User Experience
- Conversion Optimization
An E-commerce website
LivePlan.com is the e-commerce website for Palo Alto Software’s flagship business plannig software, LivePlan. During my time at Palo Alto Software, I designed pretty much all parts of the website. E-commerce webdesign is oriented totally around optimizing conversion rates, which can mean tackling anything from user experience to copy writing to graphic design.
Which marketing website are you designing?
It’s been said there isn’t much variation in marketing websites, especially for SAAS software. There’s some truth to it. But the web can be a remarkably disorienting place. Web designers have to walk a fine line between crafting an experience that is familiar, while still being distinct enough to stand out from the crowd. LivePlan tackles this problem with original photography and iconography.
It’s the journey, not the destination
While my time working on LivePlan.com is over, the design of an e-commerce website never ends. There are always designs to tweak, and copy to test, and menus to rearrange.