• Photography
  • Web design
  • Art Direction
  • User Experience
  • Conversion Optimization

An E-commerce website

LivePlan.com is the e-commerce website for Palo Alto Software’s flagship business plannig software, LivePlan. During my time at Palo Alto Software, I designed pretty much all parts of the website. E-commerce webdesign is oriented totally around optimizing conversion rates, which can mean tackling anything from user experience to copy writing to graphic design.

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The LivePlan homepage. I used some knickknacks from my desk to give the photo character.
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Which marketing website are you designing?

It’s been said there isn’t much variation in marketing websites, especially for SAAS software. There’s some truth to it. But the web can be a remarkably disorienting place. Web designers have to walk a fine line between crafting an experience that is familiar, while still being distinct enough to stand out from the crowd. LivePlan tackles this problem with original photography and iconography.

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The pricing page. The splash photo is a coffee shop in Eugene.

It’s the journey, not the destination

While my time working on LivePlan.com is over, the design of an e-commerce website never ends. There are always designs to tweak, and copy to test, and menus to rearrange.